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Emerging Markets Interactive 
CHINA INDIA KOREA POLAND    
RUSSIA TAIWAN TURKEY    
Base Date: 11/28/2009
Thru Date:  1/2/2010
 
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How to use this chart
  • The data behind this interactive chart is updated monthly. This chart shows the growth (or decline) in channel activity over the past 5, 13 or 26 weeks depending on the user selection.
  • By comparing technology sales across these emerging markets users can see which channels are performing the best, how they were impacted over the holiday season, if their relative patterns are synchronized or independent.
  • Channel activity is calculated as the average unit sales out of the channel during the selected period. Unit volume calculation neutralizes the impact of price decay or price declines.


About the Tech Channel Index
The Tech Channel Index creates a single uniform view into high tech channel health with timely and detailed measurement of sales and inventory performance for major and emerging markets across the globe. As of August 2008, Index metrics are derived by aggregating and normalizing over 5 million transactions collected from over 1500 distributors and retailers each week. Participating Index companies represent over $30 billion in annual channel sales in multiple high tech product categories. The basket of 35,000 products chosen for the Index have been tested and benchmarked against established economic standards and have been found to accurately represent spending on Enterprise IT, Consumer IT and Software categories. Products included in the index are tracked across all geographies and partner segments worldwide. This approach to construction yields an Index data set that is uniquely uniform from channel-to-channel and country-to-country www.techchannelindex.com.

Emerging Markets Archives
March 2008: Happy (Chinese) new year!
How much are sales affected by the lead-up to and hangover from the Chinese New Year? A comparative analysis of China, Taiwan and Hong Kong. Period: January to March 2008.
Keywords: APAC, China, Hong Kong, Taiwan, Seasonality
Content ID: Channel Pulse, AP-080301-CP-02
March 2008: Where are high tech OEM's growing in APAC?
How do APAC countries rank on sales volume compared to their respective channel activity growth rate?
Keywords: APAC, Australia, China, India, Japan, Taiwan
Content ID: Channel Pulse, AP-080301-CP-01
September 2008: What's happening in the Eastern European markets?
Since October of 2007 Poland's share of the market has been steadily increasing while Russia's share has been declining. What does this mean to High Tech OEM's? Period: October 2007 to April 2008.
Keywords: EMEA, Europe, Eastern Europe, Russia, Poland, Market Share
Content ID: Channel Pulse, EM-080901-CP-01
  Emerging Markets               Indices
  • Tech Channel Index is now beta testing these emerging market specific indices with customers.
  • These indices are being tested against known standards like for country imports of electronics products.
  • These indices are updated weekly with data that dates back four weeks.
  • Inquire to learn more about gaining access to index and inventory data streams.
    Value %Chng  
  China 172 16%  
  India 209 30%  
  Russia 186 20%  
How to read
How to read the indices: the current level of channel sales activity divided by the average for 2007. The average value of 2007 was normalized to 100. So, an index of 80 is 20% below the average level in 2007, while an index of 120 is 20% above.
         

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Related News and Research
 
BRICs in the Monitor
RGE Analyst Team, Jun 16, 2009
What Unites the BRICs? Dollar Envy
Mike Conlon , June 21, 2009
Russian economy shows signs of stability, challenges remain
Yu Maofeng, Zhao Jialin , June, 14, 2009
Rethinking Emerging Market Strategies
Deloitte, January, 25, 2009
Bric nations high on confidence after slack: KPMG
The Financial Express: May 15, 2009
Russia, Poland smaller companies near $10B in tech spending
Rus-Soft Outsourcing Russia, September 26, 2008
Is China Immune? New York Times
DealBook Jan 28, 09