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Channel Pulse:

Effects of Black Friday - Black Friday: How Much Does it Matter?


The day after Thanksgiving, commonly known as Black Friday (with "black" referring to the ink used by accountants to record profits), has become one of the top retail days of the year and a critical bellwether of the holiday shopping season. With the condition of the consumer a matter of great interest this holiday season, Black Friday may be watched even more closely in 2008.

What should retailers expect to see on this most important of shopping days? What makes for a "strong", "average", or "weak" result? Below are some guideposts based on the Tech Channel Index product basket through several retail segments last US holiday season. The values shown are channel activity for each week as a multiple of an average week 1.
Effects of Black Friday

About the Tech Channel Index
The Tech Channel Index is a unique compilation of point of sales and inventory data collected across the global indirect channel that is designed to provide this timely insight. As of August 2008, Index metrics and reports are derived by aggregating and normalizing over 5 million transactions collected from over 1500 distributors and retailers each week. Participating Index companies represent over $30 billion in annual channel sales in multiple high tech product categories.
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1 Channel activity measures the value of goods sold out of a given channel with "value" based on OEM to retailer wholesale prices, not MSRP or end consumer price. Average week is calculated as the full year's activity divided by 52.



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How will electronic retailer inventories change after this 3% rise in sales volume over Black Friday last year as published in CEA Smart Brief dated December 1, 2008
Craig on 2008-12-02 12:49:51
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