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| Global technology indices developed using patent pending methods |
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High-tech companies depend on timely market information to adjust marketing programs, make swift operational decisions, and survive in a high-speed product lifecycle environment. However, these companies often have a dim and murky view of their performance because they make decisions using a patchwork of incomplete and aged data sources.
The Tech Channel Index (TCI) is based on the aggregation of POS and inventory data from companies that have opted to participate in the program. Zyme collects this data using its proven world-class data integrity methods, and it treats the data of opt-in participants with absolute confidentiality and security. Participant names are never released, and the TCI preparation methods ensure that their identities remain anonymous. Using patent-pending methods, Zyme created the Tech Channel Index to provide a single, uniform view of sales and inventory performance metrics covering developed and emerging markets. As of October 2009, TCI metrics are derived by aggregating and normalizing over 7 million transactions collected from over 1,500 distributors and retailers each week. Participating companies represent over $40 billion in annual channel sales in multiple high-tech product categories.  The month-to-month percentage change in sales volume for the U.S. Census Bureau-s survey of electronics retailers (group 443 minus group 443111) is compared to the month-to-month change in the sales activity for broadline, electronics, and office supply retailer channels as measured by the TCI basket of consumer IT and electronics..
The 35,000 products included in the TCI's basket have been tested and benchmarked against established economic standards, such as the U.S. Census Bureau data shown above, and have been found to accurately represent spending on enterprise IT, consumer IT, and software categories. Products included in the TCI are tracked across all geographies and partner segments worldwide. This approach to construction yields a TCI data set that is uniform from channel to channel and country to country. The TCI covers over 140 countries across Asia-Pacific, Eastern and Western Europe, the Middle East, Africa, Latin America, the United States, and Canada, as well as other important markets. The TCI's patent-pending process is designed to build on Zyme's best-in-class channel data integrity software platform, which guarantees the most reliable and accurate view of global channel performance. Powered by its Service-on-Software approach, Zyme cleanses incoming data by validating transaction-level accuracy and resolving identified exceptions. This "clean" data is then analyzed and correlated to ensure it will produce a reliable index. Zyme collects, calculates, and delivers index data each week to provide users with the most current view of channels across the globe. The Tech Channel Index is a market intelligence resource that is ideal for market research and media firms that would like to augment their products and better serve their high-tech customers. To hear more about the Tech Channel Index, contact us at inquiry@techchannelindex.com Benchmarked Against Standards Zyme periodically benchmarks the Tech Channel Index against nationwide standards of consumer confidence plus census data for sales and inventory levels. To see how the TCI stacks up, click |